Our commitment to Environmental, Social, and Governance (ESG) Practices



We prioritize working with products that not only enhance the aesthetic appeal of spaces but also promote energy efficiency and sustainability.

Our selection includes recyclable materials, lead-free products, and innovations that offer superior UV protection. We're particularly proud of our solar-battery motorized solutions, which harness daylight to charge batteries, reducing both carbon footprint and energy bills.

This commitment extends to every product we offer, ensuring that we contribute to sustainable energy practices and help our clients save on energy costs.


Social Impact

Through our Community Window, we foster the growth of our vibrant community. This initiative not only strengthens social networks but also shines a spotlight on local and minority-owned businesses. By highlighting these enterprises, we aim to elevate their visibility and foster opportunities for collaboration and growth within the dynamic NYC landscape.

This targeted support underscores our commitment to empowering a diverse business community, ensuring that small and MWBE businesses gain the recognition and resources they need to succeed.


Product Quality & Safety

Our products don’t just meet aesthetic standards; with features like limited lifetime warranties, child safety measures, and fire retardant materials, we ensure that every product delivers on functionality, safety, and design. This commitment is at the heart of what we do, providing peace of mind and lasting value to our clients.


Business Model and Innovation

Innovation drives us forward. We're constantly exploring new solutions that integrate seamlessly with home devices like Google and Alexa, enhancing convenience and user experience. Our focus on longevity and innovation ensures that our products not only meet current needs but also adapt to future trends and technologies.


Business Ethics

We are proud to maintain a workplace that embraces Equal Opportunity Employment and staunchly prohibits any form of discrimination. Our team receives regular Cultural Sensitivity Training to enhance understanding and respect for diverse backgrounds, which enriches our corporate culture and service delivery. 

Furthermore, we actively engage with local communities, focusing particularly on supporting asylum seekers and refugees. By facilitating their integration into the workforce and society, we not only aid in building their new lives but also enrich our community with diverse perspectives and skills. These efforts are integral to our mission and reflect our dedication to creating a positive and inclusive environment for all, focusing on supporting a diverse labor pool.


Human Capital

At The Best Shades, we are deeply committed to the well-being and safety of our team and clients, underscored by our investment in OSHA and SST training and certifications. This ensures that our work environment is not only secure but also health-conscious.

Alongside this, we actively support and empower asylum seekers and other displaced individuals by providing them with meaningful employment opportunities and resources to help them integrate into NYC. Our efforts extend beyond mere employment; we foster community, education, and networking opportunities, emphasizing a diverse and inclusive team as essential to our success.


Causes we support

With our CEO, Yuliya Gimadiev, hailing from a diverse Ukrainian and Asian background, supporting those facing similar challenges is deeply personal. While we strive to offer direct support, we also recognize the power of community assistance. 

For those looking to make a difference, we recommend supporting:

Blue & Yellow Foundation: An organization aiding Ukrainians affected by war, both within Ukraine and the ones who already moved to the US due to their situation.

Unicef: Actively supports children worldwide, including Ukrainian children displaced by conflict.

Our commitment to ESG principles is a reflection of our values and mission. By integrating these practices into every aspect of our operations, we aim not only to enhance our business but to make a positive impact on the world around us.